About CuriosityChina

Founded in 2013, CuriosityChina joined Farfetch in 2018 as Farfetch’s B2B business unit in the Chinese market, focusing on amplifying premium and luxury brands across Social & Digital platforms in China.

Combined with Farfetch’s expertise, CuriosityChina offers best-in-market tech solutions and digital services for top international brands to enter or grow in the Chinese market, and to improve their digital marketing, e-commerce and operation capabilities.

From digital services focusing on brand building and community creation, to our in-house solutions for Social CRM, E-commerce, Social-commerce, Clienteling, and Data Management, CuriosityChina built a bridge between digital and technology with a wide array of services adapted to industries including fashion, retail, hospitality, lifestyle and media.

The combination of Farfetch’s e-commerce and operations capabilities with CuriosityChina’s digital marketing and social CRM expertise offers a truly unique solution for premium and luxury brands. This seamless integration provides brands with a solution delivering measurable return on investment and exponential brand development.

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