#Seasonal Campaign

With “Boot Boot 生福 (Each Step Brings Blessings)" as the key message, the CNY Campaign seamlessly connects the brand and products with traditional CNY wishes, promising good fortune with every step in Moon Boots.

#Seasonal Campaign

Leverage mosaic dragon to develop an interactive mini-game, paired with multiple festive digital offerings eg. stickers, red pocket, and wallpaper to attract the audience and encourage member registration.

#Seasonal Campaign

Catering to the winter season, Gianvito Rossi picked up a winter campaign themed #Gianvito漫Boot冬日 across social platforms, high engagement KOL co-operations were also picked up on WeChat and RED, endorsing from the aligned angle with versatile types of content.

#Seasonal Campaign

PINKO launched the 2024 CNY campaign to introduce the CNY exclusive items. The campaign included social videos, KVs, red packets with WeChat ads, and RED feeds to generate young consumers’ interest toward New Year wishes #比心转运#.

#New Products Launch

The brand launched its winter campaign to promote the new collection by bridging the essence of the brand’s intrinsic mountain DNA with consumers’ winter lifestyle, building up a desirable snow experience by showcasing the brand‘s iconic footwear. The campaign included collaboration with 4 RED KOLs, interactive WeChat posts, and 2 creative lucky draws on both RED and WeChat.

#On-edge Technology

Stone Island launched the 2023 Ice Jacket Campaign on Nov 22nd. The component includes a WeChat Mini-P game, Red UCG activity, and media buy advertising (WeChat/ Weibo/ Red).

Mini-P game landing page gained 32k PV and 18k UV. The campaign achieved 8,577 times of wallpaper downloads.

#On-edge Technology

On November 1st, IPSA Travel Retail took over large screens in the duty-free shops at two airports in Hainan to provide customers with an interactive and immersive experience. Passengers waiting for their flights can engage in games designed to help them learn about IPSA's products and brand. Additionally, participants who successfully complete the game are eligible for a chance to win high-quality prizes as a token of appreciation.

#New Products Launch

Christian Louboutin hosted The Loubi Show IV in Paris, inviting the brand‘s ambassador Karry WANG to watch the show live in Paris for the first time and live-streaming it on Weibo, which was well received by users and expanded the show's influence. Christian Louboutin also collaborated with ELLE Magazine to shoot Karry's trip to Paris, yielded highly interactive materials.

#New Products Launch

Christian Louboutin leveraged global assets to launch the Astroloubi campaign in the phase 1 and opened the KC Popup Store inviting Boogie WANG and Meng XIA to attend the event in the phase 2. Christian Louboutin adopted diversified ad formats, including a new platform, Dewu, to raise awareness of the product among potential customers.

#Seasonal Campaign

To reintroduce the 11 global luxury shopping destinations to Chinese long-haul travelers and increase offline footfall, CuriosityChina curated a multi-faceted Golden Week campaign focusing primarily on WeChat and the Red platform to further increase brand awareness while capturing user engagement.

The Bicester Collection launched the 2023 Golden Week campaign and created a village card gathering mini-game. Users have the opportunity to enter a lucky draw after gathering all 11 cards to win high-value prizes such as hotel accommodations and gift cards, etc.

#Seasonal Campaign

Partnered with La Vallée Village(LVV), BVSH & BVSZ launched a UGC campaign on RED from Sep 2nd – 17th, encouraging users to share their authentic village experience with specific brand hashtags, location tags, and @official accounts. The participant with the most "likes" won a sponsored trip to Paris by LVV. The impression from earned channel (UGC content) accounted for the most, indicating the success of WOM creation.

#Seasonal Campaign

Through this dynamic influencer campaign, CuriosityChina strived to position the Palm Angels Monogram collection as a must-have for those seeking a fresh and distinctive style that embodies the essence of youthful spirit, beach vibes, and musical energy.

The combination of Hypefest's influence and the power of compelling content generated widespread excitement and solidified Palm Angels' presence among the brand’s target market.

#Seasonal Campaign

CuriosityChina curated the CVD campaign for the luxury shoe brand in a self-rewarding theme which has built a strong linkage between product and TA. Communicated under the topic with aligned social media visual planning, as well as 4 trendy KOLs’ video & image format cooperation on RED in versatile content angles, thus, to enlarge the awareness for both the limited-edition product and brand.

#BA Announcement

The brand announced new brand ambassador Esther YU in China and launched CVD Campaign. CuriosityChina operated premium ad placements on WeChat, Weibo and Red. Additionally, Esther’s stickers matched  CVD vibe were created by CuriosityChina to drive social buzz.

#BA Announcement

CuriosityChina assisted Bally in announcing Roy Wang as its new global brand ambassador through the launch of a captivating series of key visuals (KV) and advertising assets featuring Roy. The campaign strategically utilized paid media to drive traffic and enhance brand awareness across various social channels.

#New Products Launch

Melissa launched FW23 new product “Possession Velvet” with other 3 SKUs. The campaign was elevated by the active involvement of their esteemed brand ambassador, Rosy, who shared captivating videos related to the new collection on her Weibo account.

The campaign's impact was remarkable, as it garnered an impressive 85 million+ impressions and over 3 million engagements across various Chinese social media platforms. By strategically leveraging Rosy's influence and the power of social media, Melissa successfully generated substantial buzz and excitement surrounding the "Possession Velvet".

#New Products Launch

The MIDO MULTIFORT TV Campaign encompassed a comprehensive range of elements, including the launch of new products, a recap of the brand's story, the introduction of branded emojis, and an exciting announcement regarding the brand ambassador.

By leveraging the influence and appeal of the brand ambassador, MIDO successfully captured the attention of a wide audience and generated heightened interest in their products and brand story. The endorsement from the brand ambassador served as a powerful catalyst in expanding the reach of the campaign and resonating with consumers on social media.

#On-edge Technology

CuriosityChina provided support for the new product release of NIKE AF1 MID GRAFFITI c/o Off-White™ shoes through the WeChat Mini Program "OFF-WHITE Official Boutique." To participate in this shoe sale, customers registered and booked their spots. Off-White™ randomly selected eligible customers from the registered members and notified them through WeChat Mini Program subscription reminders and SMS messages.

#BA Announcement

To revitalize Melissa's brand image and effectively engage with Generation Z consumers, CuriosityChina facilitated the brand ambassador collaboration for Melissa to announce Rosy Zhao as the global ambassador. 

The campaign concept was meticulously crafted, and the creative shooting process yielded exceptional results. Notably, the collaboration aligned seamlessly with the Tmall Brand Day campaign, providing a significant platform for Melissa to showcase their offerings.

#Seasonal Campaign

To capture the Chinese New Year festival and Valentine's Day Ad Hoc on social media, CuriosityChina curated captivating and interactive posts for LANVIN's WeChat and Weibo accounts. 

The content was tailored to resonate with the local audience, ensuring a deeper level of engagement and connection - through carefully crafted activations, user incentives, and intricately designed SVGs, CuriosityChina successfully captured the attention of users on social media platforms. 

By leveraging culturally relevant themes and incorporating brand elements, LANVIN's social media presence during this period was able to foster meaningful interactions and enhance brand loyalty among the target audience.

#New Products Launch

To enhance visibility in China, CuriosityChina facilitated the live streaming of Emporio Armani & Giorgio Armani's FW23 Women's Collections fashion shows on the Armani WeChat Channels.

Through the reservation card, users can make reservations for the upcoming live streaming and subscribe to the Armani WeChat Channels account. 

By leveraging the popularity and convenience of the WeChat platform, CuriosityChina ensured that a wider audience had access to the live streamed fashion shows, thereby maximizing brand exposure and engagement with Chinese consumers.

#Seasonal Campaign

To celebrate the coming of the Year of the Tiger, Marc Jacobs sent out New Year's greetings to the brand's fans through WeChat post. In the form of spring festival scrolls, this post integrated the tiger print pattern from their Chinese New Year limited edition products into the design of each Chinese character. This enrichment of visual elements helped emphasize the particularities of the collection.

#Seasonal Campaign

To promote their CVD capsule and encourage customers to celebrate the festivity, Bally rolled out a 360° marketing activation leveraging local creative shooting and paired with activities on EC channels to boost sales.

Local content can resonate with the audience and enrich CVD assets as well as increase engagement on social platforms.

#Seasonal Campaign

Surfing on the successful strategy of the CVD campaign leveraging local materials, Marc Jacobs was teasing their 11.11 promotion with a second wave of local shooting materials to establish a distinct brand image. The brand chose to cooperate with talents from different creative fields (dance, music and art) to present hero products from the new season. They conveyed the notion of individuality by leveraging their brand spirit in dynamic fashion.

This special campaign aimed to break barriers and communicate with their young target consumer by enhancing resonance across different platforms and strengthen brand image.

#Seasonal Campaign

CuriosityChina helped Loro Piana implement a targeted content strategy to deliver customized social content that could resonate with the local audience while staying consistent with the brand's style and identity. Loro Piana rolled out multi-faceted marketing activations leveraging video shooting, creative design and tailor-made copy to increase engagement.

#Seasonal Campaign

Aimed at the two hot discussion topics of Chinese New Year and the Beijing Winter Olympics, Moon Boot launched a new tiger IP “靴靴虎” on WeChat platform in the format of emoji. The cartoon tiger in red built a strong festival atmosphere, combining fun on the snow (skiing, ice hockey etc) with strong social media engagement.

This campaign was not also strong on creativity, but also very engaging for millennials and helped the brand strengthen its appeal towards younger consumers.

#On-edge Technology

Ambush launched the crossover collaboration Carabiner with Gentle Monster. Visual design with metal elements helped create a futuristic vibe. CuriosityChina developed an AR mini program for Ambush users to virtually try on the sunglasses and choose exclusive stickers to customize their personal image that could then be shared via social media. The online interaction, exposure, and relevance on social platforms were all very strong.

#New Products Launch

Moncler leveraged Douyin and some of the hottest names in street dancing to build buzz around the launch of the Bubble Sneaker.

Engaged 3 professional dancers including Tian YiDe, A Suan, and Han Yu to film a video campaign showing off their unique style and wearing Moncler’s bubble sneakers. These KOLs are renowned dancers, of whom, Tian YiDe and HanYu are respectively champion and runner-up for Season 1 of “Street Dance of China”.