In March, top luxury brands are investing more than ever on brand storytelling in China, maximizing offline experiences accompany by digital amplification.

In February, top luxury brands focused on the following key theme: deepen cultural relevancy during Chinese New Year.

In January, top luxury brands focused on the following key theme: How Luxury Brands Celebrate Chinese New Year (CNY)

This report focuses on “How to win Chinese travelers”.

In December, top luxury brands focused on the following key themes: Unwavering Popularity of Skiing, and Luxury Brands Embrace the Christmas Season.

In November, top luxury brands focused on the following key themes: Luxury Brands Initiatives During Double 11 Shopping Extravaganza (D11), and Luxury Brands Shine at the China International Import Expo (CIIE).

In October, top luxury brands focused on the following key themes: Luxury Brands Q3 Performance and Highlights, and Luxury Brands Ongoing Commitment to Empowering Sustainable Fashion.

This report focuses on the thriving segment of luxury jewelry and watches, delving into industry, consumers, and brands.

In September, top luxury brands focused on the following key themes: Mid-Autumn and National Day Festivals Ignited Spending Spree, and Luxury Brands Customized Designs for Concerts.

In August, top luxury brands focused on the following key themes: Leveraging E-commerce platforms to craft captivating Qixi (Chinese Valentine’s Day) Stories, Luxury brands launch co-branded afternoon teas with high-end hotels and Maillard Style takes the spotlight.